1. MANUFACTURER MARKETING AUDIT
(“Invisibility Diagnosis”)

• Comprehensive analysis of online and offline presence: website, social media, printed materials.
  
  

• Benchmarking against 3 key market competitors.
  
  

• Report with a list of the most critical gaps and a 5-point action plan for 90 days.
  
  

2. B2B BRAND AND POSITIONING STRATEGY
(“Strong Identity for a Demanding Market”)

• Development of brand foundations: messaging, values, personality, differentiators.
  
  

• Definition of communication model and tone of voice tailored to architects, investors, and general contractors.
  
  

• Design or refresh of visual identity system (logo, colors, typography).
  
  

3. LEAD GENERATION CAMPAIGN FOR MANUFACTURERS
(“Steady Flow of Inquiries”)

• Creation and production of premium content: case studies, process videos, technical catalogs.
  
  

• Implementation and management of advertising campaigns on LinkedIn, Google Ads, and ChatGPT-based tools.
  
  

• Lead tracking system setup and monthly ROI reporting.
  
  

4. WEBSITE DEVELOPMENT AND OPTIMIZATION
(“A Business Card That Sells”)

• Design and development of website or mini-site focused on UX, loading speed, and conversion.
  
  

• Creation of dedicated landing pages for specific products or services.
  
  

• Basic SEO (on-page) and integration with analytics tools.
  
  

5. CONTENT MARKETING PROGRAM
(“Expert Positioning”)

• Development of editorial calendar and content strategy for channels (blog, LinkedIn, industry portals).
  
  

• Creation and distribution of expert articles, whitepapers, infographics.
  
  

• Building a contact database via lead magnets (e.g., savings calculators, checklists).
  
  

6. MARKETING FOR ARCHITECTS AND DESIGN OFFICES
(“Specialized Initiatives”)

• Development of information packages (moodboards, specifications, BIM objects) for specifiers.
  
  

• Organization of educational online or offline events (webinars, university workshops).
  
  

• Partner program with architectural studios.
  
  

7. SUBSCRIPTION-BASED MARKETING MANAGEMENT
(“Marketing Department on Demand”)

• Ongoing strategic supervision and monthly planning of activities.
  
  

• Regular publishing, community management, and brand monitoring.
  
  

• Full monthly report with results, traffic, leads, and recommendations.
  
  

GROUP SYNERGY: SHM executes projects both as an independent subcontractor for external clients and as a specialized executor for SHC when marketing is part of a broader strategic client plan.